Growing and transforming any brand, business or agency is hard.
I make it easier.
Hello. I am Gellan Watt.
A Bold Move™ is what happens when you refuse to accept "how it's always been done." It's the belief behind everything I do, as a Founder, Advisor, Investor, Creative Director and Brand Specialist.
I'm an award-winning Founder/CEO, award-winning Creative Director and Strategist. I built, merged and scaled an agency group (including UK Agency of the Year) with my partners to c. £60m revenue (£90m in today's money) before a successful exit in 2016. I've bought and sold agencies from the inside and out, as CEO and Chair, running the businesses and boards, as well as the work.
My work is built on three core beliefs. Doing great work, that works. The power of ideas. And knowing that nothing is more dangerous in business than standing still.
I've made all the mistakes. Had all the chats. Tried all the things. And today I help others grow and transform their brand, business or agency, faster.
I work with agencies.
I help founders build agencies worth selling (or keeping). Make breakthrough decisions, grow faster and smarter, make more money, do better work, build brilliant teams, and get ready for the future.
See the agency offer →I work with brands.
I help businesses build more profitable brands, accelerating, repositioning, pivoting, monetising, unlocking growth and value, rethinking how you show up, connect and compete.
See the brand offer →My story.
I've been every seat at the table.
Founded a Top 10 UK Creative Agency in 2003. Merged it with new partners and grew it into one of the UK's largest independent agency groups, 350+ people, work for Apple, Pinterest, Marshall, Amdocs, IBM, Beckham, John Lewis, Westfield and many more. Became UK Office for AMIN Worldwide; sat on its global board. Co-founded and invested in agencies of my own in Saudi Arabia, the USA and the Netherlands. Exited c.£60m in 2016.
Then a second career on the other side of the table. Co-founded Common Thread Group in 2024, a buy-and-build acquiring five agencies (exit in 2026). Worked brand side too, Chief Commercial Officer at lastminute.com Group (FWD), and sat on PLC boards. Backed and advised startups, Jaja Finance, Norvana, PayDashboard, Grapevine, Extratime and more, helping them monetise faster and raise at better valuations. Founded Imposition, a Positioning Studio, in 2016. Chaired FilmPunks since 2018.
That range, client, founder, acquirer, now specialist, is the whole point. I've sat on every side of the table you're sitting at.
Some proof.
UK Agency of the Year · Top 10 UK Creative Agency · Agency CEO of the Year · Top 100 Global Marketer · Top 50 Brand Strategist · Top 15 Media Industry Power Faces · Marketing Power 100 · DBA Creative Business of the Year · Top 5 Digital Agency · UK's Most Effective Agency · UK's Best in Advertising · UK's Best in Creative · UK's Best in Strategy · UK's Best in Digital Strategy · 100+ industry awards
Work for.
American Express · Apple · ASDA · Barbour · Barclays · Caterpillar · Cambridge Audio · David Beckham · Deckers · G Plan · Hoka One One · IBM · Jaja · John Lewis · Kallo · Kelloggs · Lastminute · LendLease · Pinterest · Westfield · Marshall · Mizuno · Naim · Ovo · O2 · Porsche · Thrift+ · Travel Counsellors · Unite Students · uSwitch · Wyke Farms Cheddar · Amdocs · and many more