Change is hard.
Not changing is harder.
Hello. I am Gellan Watt.
Growth doesn't stall because a business lost its magic. It stalls because something is in the way. Most respond by doing more instead of identifying the real problem.
I'm a creative director, strategist and designer turned entrepreneur.
I am an obsessive observer of People, Behaviour, Brands, Business, Technology and Trends. I know one thing to be true. Simplicity wins.
I believe every company is just one Bold Move™ away from changing everything. The right move gets to the real problem, ignores convention and breaks through.
Brands usually contact me when they're about to launch, or they don't know what to do next.
Agencies contact me when they know things should be easier than they are.
Whatever your situation, if you're looking for your Bold Move, I can help you find it.
I am the ex Founder/CEO of an agency that became a Top 10 UK Creative Agency and UK Agency of the Year.
I helped reposition, launch or amplify the likes of Ovo, uSwitch, Apple, Beckham, Marshall, John Lewis and more.
I merged that business and we grew to c. £60 Million revenue before we sold.
Since then I've advised challengers and brand leaders, transformed agencies in the USA and UK, fundraised, sat on PLC boards and invested in award-winning start-ups.
As well as all the wins, I have personally made most of the mistakes that can be made. That is the reason I can see them coming, and I don't want you to make them.
Are you ready for change?
Work With Me: Agencies
I help founders build agencies worth selling (or keeping). Make breakthrough decisions, grow faster and smarter, make more money, do better work, build brilliant teams, and get ready for the future.
Work With Me: Brands
I help businesses build more profitable brands, accelerating, repositioning, pivoting, monetising, unlocking growth and value, rethinking how you show up, connect and compete.
My story.
I've been every seat at the table.
Founded a Top 10 UK Creative Agency in 2003. Merged it with new partners and grew it into one of the UK's largest independent agency groups, 350+ people, work for Apple, Pinterest, Marshall, Amdocs, IBM, Beckham, John Lewis, Westfield and many more. Became UK Office for AMIN Worldwide; sat on its global board. Co-founded and invested in agencies of my own in Saudi Arabia, the USA and the Netherlands. Exited c.£60m in 2016.
Then a second career on the other side of the table. Investor and Brand and GTM Chief at Jaja Finance. Chief Commercial Officer at lastminute.com Group (FWD). Two PLC boards. Backed and advised startups: Norvana, PayDashboard, Grapevine, Extratime and more, helping them monetise faster and raise at better valuations.
Chaired FilmPunks since 2018. Co-founded Common Thread Group in 2024, a buy-and-build acquiring five agencies (exit in 2026). Founded Imposition, a Positioning Studio, in 2026.
That range, client, founder, acquirer, now specialist, is the whole point. I've sat on every side of the table you're sitting at.
Recognition.
UK Agency of the Year · Top 10 UK Creative Agency · Marketing Industry CEO of the Year · Top 100 Global Marketer · Top 50 Brand Strategist · Top 15 Media Industry Power Faces · Marketing Power 100 · Top 10 CEOs to Watch · Top 20 Advertising and PR Influencer · DBA Creative Business of the Year · Top 5 Digital Agency · UK's Most Effective Agency · UK's Best in Advertising · UK's Best in Creative · UK's Best in Strategy · UK's Best in Digital Strategy · 100+ industry awards
Work for.
American Express · Apple · ASDA · Barbour · Barclays · Caterpillar · Cambridge Audio · David Beckham · Deckers · G Plan · Hoka One One · IBM · Jaja · John Lewis · Kallo · Kelloggs · Lastminute · LendLease · Pinterest · Westfield · Marshall · Mizuno · Naim · Ovo · O2 · Porsche · Thrift+ · Travel Counsellors · Unite Students · uSwitch · Wyke Farms Cheddar · Amdocs · and many more