The Gellan Watt Co.
For brand leaders and marketing teams

Work With Me: Brands

Two ways in, a team workshop for a single sharp session, or a fixed-term Programme for sustained change, all built on what BrandScore™ finds.

Team, one-off

Workshops

Half or full day, leadership team in the room. Five sessions, one for each place a brand actually gets stuck.

Fixed-term

Programmes

30 to 120 days. Diagnose with BrandScore™, then build against what it finds.

01 · Team, one-off

Workshops

Five sessions, one for each place brands actually get stuck. Leadership team in the room, built to end in a decision.

From £2,500

01

Bold Move

Half-day or full-day

Challenges the brand's blockages, market forces, challenges, trends or customers and surfaces the one big move worth committing to.

You leave with: one defined bold move, written up, with the case for why it's the right one.
02

Brand Foundations

Half-day or full-day

Builds or resets the core strategic foundations, purpose, audience, value proposition, brand architecture.

You leave with: the groundwork the other workshops assume already exists, written down and agreed.
03

Position to Grow

Half-day or full-day

Forces a decision between fighting for the same ground or claiming new ground outright.

You leave with: a chosen position, tested against real competitors, not assumed.
04

Tear Down

Half-day or full-day

A live, real world assessment and planning session about the brand, perception, challenges, products, services, touchpoints and more.

You leave with: the actual blocker named, and a plan against it.
05

Premium Reset

Half-day or full-day

Moves the brand off discounting and race-to-the-bottom promotional habits and towards a defensible premium position.

You leave with: a premium pricing and positioning case, ready to apply.
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02 · Fixed-term

Programmes

30 to 120 days. Not a diagnosis, a Business Model and Change Programme. Workshops surface what's wrong. This is where it actually gets fixed.

Every Programme starts with, or draws from, BrandScore™, every touchpoint scored against a peer-benchmarked target, with a prioritised Y1–Y3 roadmap. The Programme you need next is usually the one BrandScore™ points to.
01

BrandScore™

Diagnostic

Scores every brand touchpoint against a peer-benchmarked target, with a prioritised roadmap across Year 1, 2 and 3 to close the gap.

The Outcome: a full scored diagnostic and a sequenced, prioritised action plan.
02

Brand Strategy Sprint

30 days

Builds the core strategic foundation fast, purpose, audience, value proposition, enough to act on without the full depth of Positioning.

The Outcome: a working strategic foundation, fast, built to act on immediately.
03

Positioning

60–90 days

Full competitive analysis, category definition, and a defensible market position built to hold under scrutiny.

The Outcome: a positioning platform the whole brand can be built from.
04

Reboot & Revival

90–120 days

Resets the business model and proposition where it's broken, reignites the culture and story where it's just gone flat.

The Outcome: a fully relaunched brand, structurally and culturally reset.
05

Identity

60–120 days

Brings the strategy to life, name, visual identity, verbal tone, once the positioning underneath is settled.

The Outcome: a complete visual and verbal identity, ready to launch.
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Not sure which one fits?

Start with BrandScore™, we'll use the roadmap to work out what your brand actually needs next.

Get in touch